Zumba no longer just exercise, it’s big business
June 25, 2012 1:39 PM ET
By Kevin Gray
MIAMI (Reuters) – Alberto Perez started out as a street performer and then an aerobics teacher in Colombia, making extra cash on the side teaching the wives of businessmen how to dance in nightclubs in his hometown, Cali.
Today, he stands at the center of the Zumba exercise craze, having helped transform Zumba Fitness, a private company, into a rapidly growing fitness empire with heavyweight investor backing.
“I’m not a businessman, but I knew this had the potential to be something special,” said Perez, who along with two Colombian associates founded the Miami-based company.
Zumba, a Latin dance-inspired aerobic workout, has exploded from a Miami gym phenomenon to infomercial and DVD smash hit into a global craze with some 12 million people taking classes every week in at least 125 countries. Zumba Fitness now boasts being the largest branded fitness program in the world.
Started on a shoestring budget in a Miami garage nearly 11 years ago, Zumba Fitness now has more than 200 employees, and a pair of New York investment firms are betting the craze has staying power.
What began as a company focused on fitness has evolved into a lifestyle and entertainment brand combining e-commerce, apparel and music, and a sought-after outlet for stars like hip-hop artists Pitbull and Wyclef Jean and reggaeton singer Don Omar who have turned to Zumba to promote their music.
Read more: http://money.msn.com/business-news/article.aspx?feed=OBR&date=20120625&id=15262523
In May’s Redbook (on newsstands now), Jennifer Lopez offers advice on how to get your inner spark back (question #3): “…join a Zumba class…”
Hello Zumba friends!
As some of you know, I will be making another trip to Asia for work (my day job at the Asian Liver Center at Stanford University) to Hong Kong during the last week of April (don’t worry, Claire and other fabulous 24HF Zumba Instructors will be rocking your world while I am gone). I was looking for Zumba classes in Hong Kong since I will surely be missing it with all of you! I came across this article “Zumba Sweeping the Dance Floor” as well as Zumba classes at California Fitness. So I’ll let you know how it goes!
Happy Hump Day!
Hello everyone! I wanted to share the news article about our awesome Zumba for Charity event this past Sunday!
“I’ve always know that I wanted to make a difference in the world,” said Villanueva. “It’s an emotional high being able to make a meaningful impact in people’s lives.”
Keeping a beat for earthquake victims, Jackie Torres, January 26, 2010
Posted in Alena, Alena Groopman, News, Zumba, zumba alena, Zumba Fitness, Zumba Party, Zumba SF
- Tagged Alena, Haiti, News, Zumba, Zumba for Charity
Shoe review: A New Balance shoe made for Zumba
Shoe review: A New Balance shoe made for Zumba, The Orange County Register, January 15, 2010
You can also read an earlier blog post I made about MY favorite shoes for Zumba here.
Zumba creator makes workout fun
“Move over Richard Simmons, there’s a new fitness guru in town.”
Zumba creator makes workout fun, Christian Alexandersen, The Herald-Dispatch, January 12, 2010
Zumba craze takes over New York
Zumba craze takes over New York, BBN3 New York, YouTube