Alberto Perlman – Zumba® Fitness L.L.C.
Using the Latin beats to get you in shape.
Summary:
Laura Pennino interviews Alberto Perlman, CEO and co-founder of Zumba® Fitness, a dance-fitness program that combines Latin music and dance moves, and resistance training, into a regiment of interval aerobic training. The “Zumba® Fitness-Party” is an amazing story of branding development that includes instructor certification, a clothing product line, and even a partnership with The Kellogg Co. and Special K breakfast cereal.
Article from The Business Maker, September 2010: http://www.thebusinessmakers.com/episodes/shows/2010/september-2010/episode-274/alberto-pearlman.html
Zumba Fitness with Alena 